Do you:

Q1: Know how your business currently advertise? Yes    No
Q2: Know specifically what financing offers are included in your advertisements? Yes  No
Q3: Actively monitor your competitions’ advertisements to know what you are selling against? Yes  No

Do you:

Q4: Know if you advertise via direct mail (i.e., postcards) and/or email? If yes, do you offer limited-time promotions along with your financing to drive customers to your store? Yes    No
Q5: Ask customers for their mailing address or email address so you can send them future promotional offers? Yes  No

Do you:

Q6: Notice and discuss how competitors include financing in their ads and promotions and how that method might work for you? Yes    No
Q7: Notice and discuss how businesses in other industries include financing in their ads and promotions and if your customers would respond to similar messages? Yes    No
Q8: Know which media types your business advertises in to reach various customer types—print, radio, TV, web, social media, etc? Yes    No
Q9: Pull customers into your store by advertising an incentive—such as a small gift or discount on their first purchase—to customers who complete a financing application? Yes    No

Do you:

Q10: Develop your financing selling skills by taking short online Training Resource Center courses, specifically, "Marketing with Financing”? Yes    No
Q11: Have access to your list of customers who are approved for financing from your business, located on the GE Money Business Center? Yes    No