The following list of proven "Best Practices” was developed through candid conversations with dealers like you. You’ll see how other dealers include a financing message when they advertise to add power to their promotions, resulting in more customer leads, traffic and sales.

Include financing every time you advertise

No matter how you advertise—print, radio and TV, your website or social media— letting customers know you offer payment options via financing can really make your business stand out.

Take advantage of your current communications to include your financing message. You can do this in a soft way by including, "Special Financing Available,” perhaps with an image of your store card or financing program. Or use a more targeted message that dominates the ad and is tied to a specific product, i.e., "Come in today and walk out with ‘product A’ for just $XX per month with 12 Months Deferred Interest financing.*”

Not only will existing customers return when reminded of the convenience
and flexibility of your financing, but you will also attract new customers, further increasing leads, traffic and sales.

Offer your financing in direct mail and email promotions

When promoting your business via email or direct mail, include your financing message to strengthen your promotions.

Savvy dealers keep their financing front and center in their mail and email promotions—they don’t want their customers to have to seek it out. Rather, they want to make it impossible to miss. Some put their financing in large, bold lettering while others make it part of the headline, i.e., "36 Months Special Financing Available.*”

When customers know you offer financing, its convenience and flexibility could be the deciding factor that brings them to you over your competitors.

Get creative and think outside the box

You know your customers and your business better than anyone else. So
take the next step and combine what you know with creative ideas from other businesses. You just might find new and effective ways to promote your financing. There’s no magic bullet that works for every business, so take the time to try different ideas and see what works for you.

For example:

• Radio and TV ads in various time slots
• Facebook or Twitter to connect with customers who use social media
• Electronic banner ads with attention-grabbing headlines on consumer-facing websites
• Advertise a small gift or discount offered to everyone who completes a financing application
  

No matter your approach, including financing gives you an opportunity to broaden your base with customer types who traditionally have not purchased from you.

Take advantage of online marketing and promotional tools

GE Money Business Center’s Marketing Toolkit and Training Resource Center offer practical, easy-to-use resources to help you promote your business. Here you will find your customer list of those who are already approved for financing from your business, advertising assistance/guidelines, and more. Choose from various financing ad headlines and understand related legal disclosures based on the language you decide to use.

Testimonial:

"We promote our financing to our customers in radio, TV and in our newspaper advertisements. It really does bring people into our store.”
Jay Jacobi, Owner Jacobi Sales, Inc. Sellersburg, IN